New York / Ithaca · (212) 220-7191 · By Appointment

Marketing Suite

Eight specialist agents Cross Suite Advisory has built and deploys for HBCUs, MSIs, state systems, liberal-arts colleges, faith-based universities, community colleges, and mission-driven institutions launching or scaling online degree programs — a complete marketing function in agent form, delivered at boutique-firm prices, governed end-to-end by senior practice.

8
Specialist agents
8
Built today
1
Principal signature
100%
Senior-led

The disciplines that make up the Marketing suite.

Each agent is a complete advisory discipline. Cross Suite 00 orchestrates engagements across the suite. Every final report routes to the Principal for review and signature before reaching a client.

MKT-01
The Strategist
Produces one-page campaign briefs, quarterly marketing plans, persona work, and weekly performance synthesis. Owns the Promise · Proof · Pathway · Personality messaging framework across every campaign.
MKT-02
The Content Writer
Drafts long-form blog articles, landing-page copy, program descriptions, FAQs, and faculty profiles in the institution's voice. Three long-form articles per week is the standing weekly target.
MKT-03
The SEO Specialist
Researches keywords, audits on-page SEO, writes content briefs, and plans backlink strategy. Thirty keywords researched, ten pages optimized per week.
MKT-04
The Paid-Ads Operator
Produces ad creative for Google, Meta, LinkedIn, and TikTok, with targeting and bid-strategy recommendations. Twenty ad variants and five audience tests per week.
MKT-05
The Email Marketer
Builds nurture sequences, broadcast campaigns, application-abandon flows, and re-engagement series. Two newsletters and one new nurture flow per week.
MKT-06
The Social Media Producer
Drafts LinkedIn, Instagram, and TikTok posts plus video scripts and reel concepts. Thirty posts and eight video scripts per week.
MKT-07
The Lead Qualifier
Operates chatbot scripts, lead-scoring frameworks, and counselor-handoff packets. Triages 100% of inbound interest before a human counselor invests time.
MKT-08
The Analytics Operator
Produces weekly performance reports, KPI dashboards, and anomaly diagnoses. One report and three optimization recommendations per week, delivered Monday at 9am.

Three shapes. Calibrated to where you are.

Every engagement is shaped to the question you bring. Single-agent diagnostic. Multi-agent strategic project. Continuous standing-advisor relationship. Senior-led, signed by the Principal.

Higher-ed and mission institutions only. Calibrated by senior practice, not by algorithm.

Every Marketing agent is calibrated to the higher-education and mission-driven institutional buyer. The Strategist sets the quarterly plan; the doers (Content, SEO, Paid Ads, Email, Social) execute against it; the Lead Qualifier triages every inbound; the Analytics Operator closes the loop every Monday. Marketing leadership gains a senior strategist and a full delivery team — without standing up a department.

This is not a posture. It is the firm's operating constraint. It is the reason institutional leaders can trust what we deliver.

Ready to talk about your enrollment and brand?

Fixed-scope diagnostic, multi-agent project, or continuous retainer — whichever shape fits your question, the engagement starts with a conversation.

Listening…
Try: “Down” · “Up” · “Slower” · “Faster” · “Next tab” · “Go back” · “Home” · “Hospitality”